International Women’s Day: Women’s Legitimacy in Tech

The Role of Women in Telematics at Fleeti

Some days invite us to slow down, look around and recognise those who move forward, often without making a sound.

On 8 March 2026, International Women’s Day carries a strong message: “Rights. Justice. Action. For ALL women and girls.” A call that resonates far beyond speeches, all the way into open-plan offices, client meetings and field teams.

In tech, the figures speak for themselves: only 16% of technology jobs are held by women. Behind that percentage are career paths, choices, silent battles and victories that deserve to be told.

At Fleeti, we gave a voice to four women who shape tech from the inside, from Mauritius, Côte d’Ivoire and Senegal. Marie Hein, Aurélia Macé, Alix Bernard and Adjara Pona agreed to speak candidly. Here are their words.

Why telematics? Why Fleeti?

None of them had mapped out her path. Each followed something more instinctive: an opportunity, curiosity, the desire to push herself.

Aurélia remembers her early days in Mauritius, when Fleeti was only just getting started: “It was a completely new field for me, but I was precisely looking to step out of my comfort zone.” Marie, for her part, was drawn by the energy of a sector that never stops: “An industry that moves fast and shapes the future of business.”

In Senegal, Adjara saw telematics as a field still little explored and therefore full of possibilities: “There was a need to understand what could be done with these tools.” Alix, in Côte d’Ivoire, owns it with a smile: “To be honest, I mainly seized an opportunity at the right time.”

What unites them? None of them waited for a place to be made for her.

The reality on the ground: challenges, perceptions and mindsets

We can talk about inclusion in broad terms. Or we can listen to what women actually experience, day to day.

Marie doesn’t sugarcoat it: clients who ask to speak to the manager while barely looking at her, follow-ups where she is advised to have “the man” call to get an answer. “These are habits more than bad intentions,” she says. And she adds, with a lucidity that commands respect: “Mindsets are evolving. We’re heading in the right direction.”

Adjara had to establish herself in mostly male teams, in a cultural context that made it even more complex. She doesn’t speak of it with bitterness, but with the serenity of someone who has found her balance: “Over time, and by adapting my approach, these difficulties faded.”

Alix takes a different, equally valuable view. For her, the challenges she faced were not those of a woman in a man’s world, but those of anyone who takes on responsibility: “I faced challenges, as in any demanding role, but not specifically because I’m a woman.” This testimony does not downplay inequalities; it shows that, in some environments, things have already changed.

How do you build a place in a world that doesn’t always look like you?

No shortcuts. No magic formula. Just hard work, consistency, and the conviction that results eventually speak for themselves.

Aurélia is the most eloquent example. She joined as a Planning & Client Service Officer and built, stone by stone, her mastery of the solution, the quality of service and the trust of clients. Today, Fleeti Mauritius has more than 300 clients and 6,500 connected units. “It’s steady progress, combined with concrete results, that allowed me to make my way.”

Adjara chose learning as her compass: learning from others, going out into the field, understanding every link in the chain. “Knowing the field allowed me to establish myself naturally.” Alix, who is newer in her role, embodies a more relational vision: “Making your place is above all about building relationships of trust and continuously progressing.”

And Marie, true to herself, sums up in one sentence what has always guided her: “You have to assert yourself and not give up.”

If you are reading this and wondering whether tech is for you, here is the answer!

Aurélia would tell you to stay curious: “Things move fast. We learn every day, and that’s what’s great about it.”

Adjara would urge you to aim high, without letting stereotypes slow you down, and to train in artificial intelligence now, because the future won’t wait.

Alix would talk to you about impostor syndrome, that little inner voice whispering that you don’t belong, and would encourage you to ignore it: “Surround yourself well. There are supportive, dynamic networks. You are not alone.”

As for Marie, she will convince you that you need to know how to assert yourself in a world that is changing fast and taking shape in the age of technology.

The last word: inclusion, a collective effort

Adjara says it with conviction: “Women’s identity in tech is still being built, and it is collective work. Men and women must both contribute to creating an ecosystem that encourages women and girls to love tech.”

Alix proposes changing the angle: “There is no female or male identity specific to tech. What companies need are skilled, committed people able to move ambitious projects forward.”

Aurélia concludes with the simplicity of those who know: “You have to love your job above all, and give yourself the means to reach your goals.”

Marie says it out loud: “You have to know how to create your place in this fast-moving world.”

On this 8 March, Fleeti is proud and grateful to count on the expertise of Marie, Aurélia, Alix and Adjara, among other women on its teams, who do honour to its growth. They don’t just fill positions. They inspire, they build, they pave the way.

And that can’t be summed up in a number.

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